One of the questions that I am often asked by my clients is why real estate photography matters. I always tell them that their social media profiles and business websites are just one aspect of their online presence. Their website and social media profiles need to have a comprehensive plan.
When it comes to selling homes, the first thing that most agents do is to post their property listing on their social media sites. This strategy helps them get more exposure. But what they fail to realize is that there is much more to real estate photography than posting photographs on their websites. For one, having photographs on your site will help you retain repeat customers who come back to look at the same property listings.
Another reason why real estate photography matters are that it can help home buyers to determine whether or not a property is right for them. Many homebuyers make the mistake of choosing properties based only on the photograph of the property. This is a big mistake. A prospective buyer should look beyond the photographs. They should determine if the place looks good from the street and the condition of the home.
Brand identity is another reason why real estate agents need to spend more time on their listing presentations. The key to a powerful listing presentation is creating a brand identity. A brand identity is comprised of a logo, colours and text. When these three elements are combined, they create a powerful image that your target market will associate with your company. Brand identity will help buyers determine if a home is right for them.
In conclusion, we have established that real estate photography is important for real estate agents. But the above reasons show that it is more than just a photograph. It is an extremely important part of the entire real estate marketing mix. If you want to increase your company’s exposure, then you should consider spending time on real estate listings photographs.
So what do you think? Do you think it is important for real estate agents to spend more time on listing presentations? Are you worried that a bad photograph will cause your brand identity to fail? If so, then maybe you need to think about how you can take better photos. By learning more about colour palettes, enhancing light, creating brand identity and more, you can take better photos that will impress buyers and increase your exposure.
